![]() ![]() So you end up putting most of your stuff into a messy ‘uncategorised’ pile instead. You have a vague idea that you’re meant to look for things like “desires”, “pains”, “fears”, “failures” and so on.īut when you start writing stuff down, you find that things don’t fit that neatly. Somehow, it’s not as easy as that other copywriting course made it look. Forums? That’d be great! You Google for forums … and … don’t find any. I have never understood how anyone finds Quora useful for research But … Quora proves to be as helpful as a punch in the eye. Okay … what about Quora? Everyone says Quora.Instead, your search just brings up a list of Chinese gadgets. But … the thing you’re selling doesn’t even exist on Amazon. That’s a good place to start, right? You go to Reddit and search … but there’s no subreddit for this market. ![]() You start with those things everyone says you “should” do, like … If you’re like most copywriters here’s what you do… You tell me how this sounds, okay? So you get a new copywriting job. (This is an aggregate of most freelance copywriters, so maybe not every point is you … but I reckon most will be.) … by talking about what I think your current market research process is like. Well, let me flex a little and show my market research skills … If you still feel like a copywriting fraud, even when you’ve already taken a bunch of ‘how to write copy’ courses, fix the ROOT PROBLEM: your market research process.Īnd, admit it: right now, you hardly have a ‘process’ in place. So, forget buying yet another ‘sales page’ course. ![]() It means … you don’t actually know if your copy will resonate with the target audience.Īnd it means … you might even have said something the market would never say, and your client will realise you have NO IDEA what you’re talking about. And no, it is not as simple as “just ask them” or “always use size 18” - I show you how to actually do it in Market Detective) (*Yes, there are ways to find this out, down to the very FONT SIZE they secretly prefer your draft to have. It means … you didn’t find out what your client really wanted* before you started writing. It means … you didn’t do the right research for the job. If you’re not feeling confident when you hand your copy in … (Or emails.)īut, listen: If you feel like a faker who’s making this “freelance copywriting” thing all up as you go along … odds are, it’s because your market research process sucks. I want to learn how to write SaLeS pAgEs!!!”Įveryone thinks all they need to learn is sales pages. “ Market research? That’s not my problem. Well, as the name hints at, Market Detective is a course on … … market research. And that is utterly non-negotiable.Īnd, why is it one of the first courses I would buy as a new copywriter? And WORST of all … it is only available on a smartphone or iPad, via my Learnistic mobile app.(In fact, I frequently crack stupid jokes - and at one point I literally stop to abuse a pair of larrikin Australian crows cawing outside my window.) Also, it is not ‘serious’ or ‘professional’.It is a rather expensive course (it costs $1500, which is not exactly spare change by most people’s standards). ![]() Before I tell you what Market Detective is about, a word of warning: … by revealing the underrated ‘copywriting superpower’ that makes bad copy and unhappy clients a thing of the past. Phew, nearly went full sales letter cliche mode thereīecause on this page, I’m going to show you how you can avoid ever having to face that scenario … Well, if this scene made your blood run cold … this might be the most important letter you ever re I mean, uh, I … have good news for you. That’s Freelance Copywriting Nightmare #1, am I right? Please advise when you are available for a call.” Read the client’s first line … “I’m sorry, but … this is NOT what we asked for. Several minutes later, your inbox notifies you: PING! You stare at your inbox for a few moments … then get up and walk around the room anxiously. … aaaaand then another, for good measure. You give the Google Doc one last nervous scroll through … (Actually, you finished it a couple days ago, but you’re still a bit unsure of yourself.) PICTURE THIS: It’s the day your copy is due to the client. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |